What is the development prospect of independent brands in cosmetics and makeup OEM factories?
At the recently concluded Tmall Golden Beauty Awards, Ji Yun, the general manager of Tmall Beauty Care, in her speech, particularly took the foreign trade export contract manufacturing enterprise Roman as an example, indicating that Tmall will become an incubator for new brands and help makeup OEM factories grow. So, as the Internet channel gradually becomes the main sales channel, do cosmetic OEM factories have new opportunities?
According to Blue Eye's search, some cosmetic OEM factories' own brands have opened flagship stores on Tmall or JD.com. Online channels have become one of the important ways for these cosmetic OEM factories' own brands.
With the support of Internet platforms such as Tmall, the distance between makeup OEM factories and their customers is getting shorter and shorter. However, some insiders have pointed out that developing their own brands for cosmetic OEM factories will affect their existing contract manufacturing business.
If a makeup OEM factory creates its own brand in the same category as its customers, it will form a competitive relationship with the customers, then lose their trust and affect its own development. Previously, it was very difficult for cosmetic OEM factories to establish their own brands. The major challenge was the need to connect with agents and service terminals. Nowadays, with the Internet gradually becoming the main sales channel, cosmetic OEM factories can directly reach customers.
The advantage of a makeup OEM factory lies in its control over products. Selling products solely through the Internet is not a problem. However, if makeup OEM factories want to build their brands into truly well-known ones, there are still significant difficulties. Because brand building involves a series of planning and operations, it requires a highly integrated team to complete. A cosmetic OEM factory may not necessarily have such energy and genes
Some leaders of outsourcing enterprises have also indicated that it is quite normal for outsourcing factories to build their own brands, avoid risks and improve performance.
Guangzhou Duoduo Cosmetics Co., Ltd. is a cosmetics OEM/ODM manufacturing enterprise integrating professional research and development, production and sales. It is a high-quality makeup manufacturer, a makeup contract manufacturing factory, and a makeup OEM manufacturer. It has two production bases, namely Guangzhou Duoduo and Guangdong Duoduo, with a factory area of approximately 40,000 square meters. They are respectively located in Zengcheng, Guangzhou, the City of Flowers, and Yingde, Qingyuan. We mainly produce makeup, base makeup and skin care cosmetics. Our products are sold throughout the country and exported to many countries such as the United States, Russia, Japan, the Middle East and Southeast Asia.
